Sustainability, in environmental terms and in business and social terms, has not been the general rule of human behaviour. Until relatively recently, the usual tendency has been to seek maximum short-term performance. The questions of exhausting resources and compromising the future viability of companies, partnerships and lands have not been an issue.
Today, fortunately, the more highly developed societies (the leaders of progress, the societies that feel a commitment to their future and that of the entire planet) have taken up the challenge of producing, consuming, recycling and acting responsibly. And they have done so guided not only by conscience and ethics, but by intelligent interest and regulatory pressure.
The IPS would like to contribute to this process of consolidating a corporate culture of sustainability with all the instruments at its disposal, such as scientific and technical studies, opinion polls, opinion building, stakeholder dialogue, training, outreach, collaboration with government and legislators and definition of reference standards.
The more highly developed societies have taken up the challenge of producing, consuming, recycling and acting responsibly.